In that light, here are their predictions, with some thoughts of my own mixed in, for how the changes we are making for our own well-being will change the meaning and activities of aging for years, and I believe generations to come:
Boomers head more households, well into our adult children's parenthood, than any other generation before us. So for many years to come, Boomers will remain the epicenter of most household decisions.
2. Embracing City Living In Retirement
An increasing number of Boomers are attracted to the variety of activities, energy, and hassle-free lifestyle advantages offered by the center city and new urban villages, like walkability to all needed stores/services, and lots of public transportation.
3. Keeping up with Technology as we Grow Older
Almost half of Internet users aged 50-64 use social media now, an 88 percent growth from 2009.
In 2014, as more Boomers experience the value of social networking, use of these tools have permeated every aspect of life, changing forever the notion that aging means being out of touch with the use of technology.
Boomers' spending on health, wellness, fitness, and physical appearance will continue to increase in 2014 and for years to come. So look for health centers rather than shopping centers becoming the hub of communities; exercise services will thrive; and pharmacies and food markets will become more wellness oriented.
5. Boomers Make Volunteering Cool Again
Over the next ten years, Boomers are projected to swell the ranks of volunteering by almost 50%. Our desire to give back and available time will benefit all organizations. BUT, non-profits must retool their volunteer programs to attract and retain Boomers; for more info on what to do and how to do it, contact Terri
According to Boomer Project research, 80% of all consumers said they think or act "green," or in an "environmentally responsible" fashion. Leading the way are Boomers who started the environmental movement and now rate themselves greener than the other generations...
7. Boomers Again Lead the Way for Responsible Consumerism
We started as youth eschewing consumerism (flower children lived simply you may recall). Then we became "the man" we raled against and mass consumerism fueled by Boomers rightfully earned us the "me generation" moniker. But that has peaked and is now in decline. The Great Recession, timed with the green movement, volatility of retirement accounts, and anticipated governmental cuts ahead, has helped usher in Responsible Consumerism.
And not just Cialis and better fitting bladder control underwear. We are not only living longer, we are living more active, productive lives well into our eighties and beyond. As a by-product, a growing portion of our economy will be based on the behaviors, needs and desires of the 50+ market in every area, from travel to packaging, furniture design to software development.
9. Boomers Will Defeat the Last Surviving "ism"...
...That is Ageism. At least, I hope we will. Throughout our lives, Boomers have led or supported many societal shifts – from civil rights to women's rights. Boomers, the cohort with a lifetime of rejecting the status quo, can ultimately win the fight against discrimination based on age, if we put our collective will to the task. A good place to start: refuse to believe the Madison Avenue nonsense that being 20 is better than being 60...it isn't.
You have been officially alerted....