- The impression you make on your customers & prospects while they're on-hold.
North American Telecommunications Association
and Teleconnect Magazine
Here's why it's important...
That pretty much says it all. You have folks just hanging on... waiting...no "channel-changing" here!
Sales & Marketing Magazine
USA Business Telephone Today
According to the voice-based marketing firm If By Phone, the average hold time is 56 seconds, and 15% of callers will hang up after 40 seconds.
They serve only to annoy or frustrate.
...and what to do about it...
Engage your callers while they're on hold with a message or messages from you that will be of interest to them, from helpful tips to specials you're running.
The bit of extra expense incurred for a message-on-hold system and the service to create your specific messages, can easily be recouped with one or two new clients gained or retained. 16-20% of callers made a purchase based on an offer they heard on an on-hold ad.
For more info on message on hold units and productions, contact John at JHB Telephones: firstname.lastname@example.org/813-276-1666. Yep, this is my brother so I can vouch for his integrity, pricing fairness, and knowledge of telephones and associated equipment!
You have been officially alerted...